ABOUT

           The researchers visited the Aeta community in Floridablanca, Pampanga to learn more about the various products that community members can produce. During their visit, Aeta leader Dave Apang warmly welcomed them and showcased a range of handmade items, including bamboo mugs, bamboo water flasks, woven fruit baskets, and small purses.

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           Prior to the visit, the researchers had already considered the idea of reviving a traditional woven bag from the community—something that could be both functional and appealing in design. Their aim was to explore how such a product could be reintroduced and potentially marketed to a wider audience.

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           After a series of conversations with community members, the researchers decided to focus on the woven crafts of this particular Aeta group. They inquired whether the locals had experience in weaving bags, to which the Aetas responded by sharing that they regularly weave large baskets used during harvest season to carry fruits and vegetables. These baskets, often carried on their backs or heads, had never been made or sold commercially.

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           The community members were able to locate and present two types of woven baskets, which served as the inspiration for the researchers’ initial design concepts. These concepts evolved into three types of woven bags: a backpack, a shoulder bag, and a clutch. The researchers believed these designs would be both practical and aesthetically appealing for their intended market—students and young professionals.

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           Initially, the Aeta Magindis of Floridablanca expressed that while they weren’t accustomed to weaving bags in various shapes and sizes, they were open to learning. They also suggested connecting with another Aeta community in Castillejos, Zambales, known for their skill in weaving bags. Both communities mentioned using a material called yantok, a native vine from the rattan family that grows in the mountains and tropical forests of the Philippines. This material, once properly dried, is traditionally used for weaving.

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           The researchers gained valuable insights during their field visits, which further motivated them to highlight and promote Aeta craftsmanship and cultural heritage through their project. As part of their design process, they conducted a market survey to better understand the interests and preferences of their target audience.

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           The brand name they developed—Lubon—was inspired by the Aeta word for “bag,” a term they learned during their time with the Castillejos community. This name not only ties the product to its cultural roots but also reflects the researchers’ intention to honor and represent the Aeta people authentically.

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           With one researcher specializing in Visual Communication, a website was chosen as her primary design output. The website is intended to visually reflect Aeta culture, starting with its earth-toned color palette—shades of brown (#654321) and beige (#D2B48C)—to mirror the mountain and forest environment where the Aetas live (Philippine One, 2023, October 5). The website will also include photographs of the Aeta communities and informational content to help users learn more about the people behind the products.